Apple Silicon's success helped AMD make Ryzen AI Max chips
Apple Silicon's success helped AMD make Ryzen AI Max chips
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AMD Ryzen AI Max - Image Credit: AMD. AMD's latest Ryzen AI Max chips probably wouldn't have existed without Apple, an AMD executive has admitted, thanks to the popularity of Apple Silicon. At CES, AMD introduced Ryzen AI Max chips, an upgraded version of its Ryzen AI architecture with up to 16 CPU cores and up to 40 AMD RDNA 3.5 graphics compute units, and a neural processing unit with up to 50 trillion operations per second.
The chips, offering tons of performance in various ways in one focused component, has considerable echoes to the way Apple Silicon works. During the launch, AMD VP Joe Macri hinted that Apple Silicon helped with getting the product made and out the door, reports Engadget.
"Many people in the PC industry said, well, if you want graphics,, it's gotta be discrete graphics because otherwise people will think it's bad graphics," Macri offered. He continued "What Apple showed was consumers don't care what's inside the box. They actually care about what the box looks like. They care about the screen, the keyboard, the mouse. They care about what it does.".
With Apple having a massive success on its hands with Apple Silicon, it allowed Macri to convince upper management to spend a "mind boggling" amount of resources to develop the Ryzen AI Max. "I always knew, because we were building APUs, and I'd been pushing for this big APU forever, that I could build," Macri enthused. "A system that was smaller, faster, and I could give much higher performance at the same power.".
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