Are you not entertained? Six Nations launches with blockbuster storylines
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England’s new captain, Ireland’s shot at history and Antoine Dupont’s return for France add to the layers of intrigue. It has taken 25 years for the Six Nations launch to come to Italy but rugby’s oldest tournament has finally stormed the Colosseum. As well as offering a picture-perfect backdrop for a competition keen to be seen as both ancient and modern, it also reflected the sport’s increasingly urgent need to find fresh ways to project itself to a slightly different type of audience.
Thus it was that seven opera singers were hired to serenade the attendees with a rousing rendition of Nessun Dorma and the players and coaches were invited to sashay down a catwalk in a palatial building in downtown Roma. Some “models” took to it with rather more practised ease than others but gone are the days, either way, of rugby union contentedly resting on its laurels.
An accompanying photoshoot in the city’s most evocative arena, a new logo and tagline – “Rugby recharged” – further reinforced the message, as will the first episode of the latest Netflix Full Contact fly-on-the-wall “ruckumentary” when it is released next week. Among others it focuses on England’s high-profile fly-half Marcus Smith, a decision obviously taken with ratings in mind. Although, in truth, watching Smith road testing an expensive Mercedes G-Wagon and being told by a smooth-talking agency boss he has the hair and looks to be a global superstar might not prove the universal turn-on the film makers clearly hope.