Assassin’s Creed Shadows is the most important Ubisoft game ever – Reader’s Feature
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A reader is concerned that if Assassin’s Creed Shadows is a flop, then Ubisoft and the whole games industry will suffer for it. I’m worried about Ubisoft. They’re a £4 billion multinational company and I can barely pay my rent most months, but lately I feel like I have more common sense and business nous than them. Not just them but most of the games industry, and I don’t mean that as a way to big myself up but an indication of just how incompetent most big Western publishers seem to be at the moment.
![[Assassin's Creed Shadows still]](https://metro.co.uk/wp-content/uploads/2024/09/SEI_223022926-6ddf.jpg?quality=90&strip=all&w=646)
I’m sure it’s all more complicated than I realise but I have been concerned about recent comments that suggest Ubisoft is on the verge of real trouble. Not because they’re my favourite company (although I like them more than many, it seems) but because, as has also been pointed out, if they go under or get bought by some other company – Tencent most likely, according to what they’re saying at the moment – there’s hardly anyone else left.
If there’s no Ubisoft then the only big third party Western publishers left are EA, Take-Two, and Warner Bros. And I’m not sure Warner count, since they’re already part of a large company. And that’s it really, in terms of publishers that can afford to make a triple-A game. Embracer as well, I guess, but I still don’t understand who they are and they’ve yet to make anything of worth in all the years they’ve been around.
There’re others, like CD Projekt, but they’re much smaller companies and while they can afford to make big budget games, they only release one every five years or so. So once Ubisoft go, we are really scraping the barrel in terms of there being a games industry at all, rather than just half a dozen megacorps that just happen to have a video games division (which they’re perfectly happy to gut the second they get a whiff of trouble).
