Aubrey Plaza makes surprise Super Bowl ad appearance in wake of husband’s death The Ritz crackers commercial was filmed months before Jeff Baena’s death.
The ad, which was filmed in November 2024, features Plaza and fellow actor Michael Shannon arriving at the fictional Ritz Salty Club.
The ad marks Plaza’s first public appearance since Baena’s death.
Plaza starred in Baena’s horror-comedy film Life After Beth, which was nominated for Sundance’s Grand Jury Prize.
"These are our people," Plaza says, and Shannon adds, "our salty brethren.".