Beyoncé draws far less viewers for NFL Christmas halftime performance than past Super Bowl shows
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The viewership numbers are in for Beyoncé Knowles-Carter's NFL Christmas halftime performance, which was held at NRG Stadium in her Houston hometown. Netflix revealed in a press release Thursday that over 27M Americans tuned in live to watch the 43-year-old pop diva's 15-minute, eight-song medley - according to Nielsen.
Of that group, 24.3M average minute audience were watching the football game where the Baltimore Ravens absolutely creamed the Houston Texans 31-2. However, Beyoncé amassed far more - 110.8M - in 2013 when she headlined Super Bowl XLVII in New Orleans alongside her Destiny's Child bandmates Kelly Rowland and Michelle Williams.
Knowles-Carter scored even more - 115.5M - in 2016 when she got in 'Formation' with Super Bowl 50 headliners Coldplay in Santa Clara, CA alongside featured guests Bruno Mars and Mark Ronson. By comparison, on February 11, Super Bowl LVIII became the most watched program in American TV history with 129.3M tuning into see headliner Usher rollerskate in Paradise, NV.
The viewership numbers are in for Beyoncé Knowles-Carter's NFL Christmas halftime performance, which was held at NRG Stadium in her Houston hometown. The 32-time Grammy winner enlisted her 12-year-old daughter Blue Ivy Carter to serve back-up dancer duties, and she also had Post Malone and Shaboozey join her on the field.