Breville ramps up coffee bean sales to undercut supermarkets as cost of living changes cafe habits Sydney-headquartered company hedged against Trump tariffs by moving production of coffee machines away from China after US election.
Home appliance manufacturer Breville is ramping up sales of beans to home baristas, in a bid to undercut supermarkets, which it accuses of stocking “stale” coffee products.
While the Sydney-headquartered company has profited from surging sales of espresso machines around the world, it told investors on Tuesday it was also recording strong interest in its bean platform, with per kilogram sales up more than 70% over the past year.
Breville, which sells home machines priced as high as $3,699, wants customers to make “cafe quality coffee at home” by avoiding store-bought beans.
The manufacturer and distributor profited from strong coffee machine sales to lift its six-month net profit result to $97.5m, up 16% from a year earlier, according to half-year results released on Tuesday.
