Call it beige, mocha or fawn - 2025's hottest hue is all just bland to me
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If the influx of influencers chirruping about its soothing, neutral pleasures are anything to go by, beige is trying to creep its way up the style stakes. Colour expert Pantone has named Mocha Mousse its Colour Of The Year for 2025, a shade that – despite the tasty moniker – is essentially cardboard-box brown. And the fashion magazines seem to be talking about stealth wealth again; in other words, lots of pricey pale stuff.
![[Michelle Ogundehin writes that whatever you call it, mocha mousse is essentially cardboard-box brown]](https://i.dailymail.co.uk/1s/2025/01/22/20/94405315-14314461-image-a-14_1737576716078.jpg)
Except I’d argue that beige is not really a colour at all. We can debate the fine lines between cappuccino and taupe, pale tan and fawn, but it’s all just bland to me. It’s the new non-choice colour for those too scared to pick an actual colour. It’s a statement about deliberately not making a statement.
![[Michelle writes: 'To me, going beige is simply a way of sedating yourself away from the outside world']](https://i.dailymail.co.uk/1s/2025/01/22/20/94405319-14314461-image-a-13_1737576706767.jpg)
This is perhaps why some people say beige is restful. Its very neutrality doesn’t distract or shout for attention. And I totally sympathise with the desire to be surrounded by calm. The world has become ever more hectic and bonkers, and home should, and can, be a reprieve from all that external noise. Who hasn’t had a moment when they want to get shot of all their things, paint the whole house white and start over? It’s a natural response to the madness.
![[She writes: 'You can dress it up with fancy names like Slipper Satin or Old White (yes, I’m looking at you Farrow & Ball), but beige is just the latest iteration of that default landlord staple Magnolia, or those awful white-with-a-hint-of-apricot shades popular in the early 1990s']](https://i.dailymail.co.uk/1s/2025/01/22/20/94405317-14314461-image-a-12_1737576696478.jpg)
But I’ll never do it because that would be actual madness. To me, going beige is simply a way of sedating yourself away from the outside world. Colour expert Pantone has named Mocha Mousse its Colour Of The Year for 2025. Michelle Ogundehin writes that whatever you call it, mocha mousse is essentially cardboard-box brown.
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