Can Assassin’s Creed Shadows save Ubisoft?
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The historical action series has taken us to Baghdad, ancient Greece and the pyramids of Egypt. As it moves to feudal Japan, the stakes for its developer have never been higher.
It’s no secret that the video game industry is struggling. The last two years have seen more than 25,000 redundancies and more than 40 studio closures. Thanks to game development’s spiralling costs (blockbuster titles now cost hundreds of millions to make), overinvestment during the Covid-19 pandemic, and a series of failed bets to create the next money-printing “forever game”, the pressure for blockbuster games to succeed is now higher than ever.
It’s a predicament that feels especially pertinent for Ubisoft. Employing in the region of 20,000 people across 45 studios in 30 countries, its most recent big licensed games Avatar: Frontiers of Pandora and Star Wars Outlaws underperformed commercially. It has had two expensive, failed live-service experiments in the past year, Skull and Bones and X-Defiant. With Ubisoft share prices plummeting and investment partners circling like sharks, rarely have the fortunes of a massive games company relied so heavily on a single release. It has already been delayed multiple times, to ensure its quality.
