CES ‘doesn’t have the same support’ from the UK as other nations, show boss says

CES ‘doesn’t have the same support’ from the UK as other nations, show boss says
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CES ‘doesn’t have the same support’ from the UK as other nations, show boss says
Author: Martyn Landi
Published: Jan, 06 2025 05:03

Summary at a Glance

CES ‘doesn’t have the same support’ from the UK as other nations, show boss says CES, the world’s largest technology trade show, does not have “the same support from the UK government as other countries provide”, the event’s organiser has said.

Gary Shapiro, chief executive of the Consumer Technology Association (CTA), the US-based trade body which organises the annual convention in Las Vegas, said it was “a shame” and “doesn’t make sense” that UK engagement in the show had dropped off, despite plenty of “potential” in the country’s tech sector.

The trade show sees thousands of tech firms – as well as around 100,000 attendees, including industry executives and media – see thousands of new products and services announced over the course of the four-day show.

“We’re not a consumer event, we’re definitely the largest business event in the United States, and every year we get the most international visitors – we’ll have over 50,000 people from outside the United States.”.

It is seen as one of the key events in the tech industry calendar and is one of the largest shows of its kind, with a particular focus on smaller firms looking for a place to showcase their innovations.

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