Champions League final could be held in United States – as Uefa eye groundbreaking new deal Exclusive: A new commercial deal could result in meaningful European club games being held in the United States.
A Champions League final in the United States just became a step closer, as Uefa and the European Club Association have entered into an exclusive negotiation period with Relevent Sports for global commercial rights to Europe's men's club competitions from 2027.
A statement to be released on Tuesday read: "The Board of UC3, the joint venture between Uefa and the European Club Association (ECA) has agreed to enter into an exclusive period of negotiation with Relevent Sports over the global commercial rights to the Uefa men's club competitions for the period 2027-2033.
Relevent are now on the brink of striking a deal with Uefa, which could bring the prospect of Champions League games in the US by 2033.
Should the deal be completed, it would mark the end of Uefa's three-decade-plus association with TEAM Marketing, who were originally responsible for all of the prominent Champions League branding, like the starball and famous theme.
