Chocolate fans fume over 'outrageous' change to popular Cadbury bar
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Chocolate lovers have called out Cadbury for 'shrinkflation' after noticing multipacks of Twirl now only contain three bars instead of four - while the price has remained unchanged. Shoppers took to X, formerly Twitter, to complain about the 'outrageous' change that means they're paying the same price for a smaller quantity of their favourite chocolate, with one person writing they 'could not believe it'.
![[Shoppers took to X, formerly Twitter , to complain about the 'outrageous' change that means they're paying the same price for a smaller quantity of their favourite chocolate,]](https://i.dailymail.co.uk/1s/2025/01/11/14/93990393-14273713-image-a-4_1736607347168.jpg)
Four-packs of Twirl previously contained four sets of two bars, with each pair weighing 34 grams, for a total of 136 grams. The new packaging contains three sets of two Twirl fingers, weighing 43 grams, for a total of 129 grams. Like the earlier multipack, the three-pack also costs £1.75 - meaning customers are paying the same price for seven grams (or five per cent) less chocolate in each serving.
![[Photos showed the new three-packs selling for the same price as the previous four-packs]](https://i.dailymail.co.uk/1s/2025/01/11/15/93990757-14273713-image-a-6_1736607718847.jpg)
The reduced size has been criticised on X, as well as grocery websites such s Asda and Ocado, with one person tagging the F&B giant in their angry message. They wrote: 'Just a curious post really to flag a @CadburyUK issue. 'They have reduced Twirl multipack sizes from 4x2bars to 3x2 bars but still charging the same.
Chocolate lovers have called out Cadbury for 'shrinkflation' after noticing multipacks of Twirl now only contain three bars instead of four - while the price has remained unchanged. Shoppers took to X, formerly Twitter , to complain about the 'outrageous' change that means they're paying the same price for a smaller quantity of their favourite chocolate,.
![[In response to the criticism, Mondelez International, the company which owns Cadbury Chocolates, said the 'slight reduction' in the weight of the Twirl multipacks was due to 'manufacturing constraints that cannot be easily resolved']](https://i.dailymail.co.uk/1s/2025/01/11/15/93990399-14273713-image-a-9_1736607794819.jpg)
