Travel agency On The Beach has reported a surge in demand for summer travel, as consumers flocked to its new range of city break package holidays.
The figures appear to buck a trend set by other travel groups, including German operator Tui, which reported a slowdown in bookings growth for the summer season earlier in February.
On The Beach, meanwhile, has invested heavily in growing its offering of city break packages in the last year, and now takes bookings to more than 70 cities.
“The success of these early-stage strategic initiatives combined with the growth in our core beach proposition give me the confidence that summer 25 will be significantly ahead of summer 24,” he added.
Crucially, it has also seen a 10% increase in advance bookings for the summer period, including a 17% rise from March through to June.
