Labelled with Meghan's elegant calligraphy, topped with a delicate ribbon tied in a bow, was the embodiment of home-made elegance and gourmet luxury that she is desperate for her lifestyle brand to project] In her Instagram clip, Meghan also appeared to take a dig at the royals and the sacrifices Meghan felt she made when she fell in love with her husband, after she had not been able to share her passion for food and home for 'years' after she shut her lifestyle blog The Tig.
Meghan Markle has revealed a rebrand of her American Riviera Orchard lifestyle collection and explained why she made the decision to change its name to As Ever - but previous reports cast doubt on the Duchess's reasoning.
However, Meghan's explanation is at odds with a previous Vanity Fair report about the name; in which residents in the Montecito/Santa Barbara area had never heard of the region being called 'American Riviera Orchard'.
American Riviera Orchard emerged last year when Meghan began sending jams in limited edition jars to her most famous friends to share on social media, helping its Instagram gain more than half a million followers.
Meghan, hand in hand with a child who appears to be her daughter Lilibet, in the cover photo for her new brand's website.
