The new launch comes as Meghan struggled with her trademark application for previous brand name American Riviera Orchard.
Meghan had suffered a series of setbacks when it comes to trademarking the name American Riviera Orchard, which could explain the switch to As Ever.
The Duchess of Sussex has taken to Instagram to reveal that her brand will now be called As Ever - and its launch will tie in with the release of her Netflix series With Love, Meghan, which drops on the streaming platform in two weeks.
Meghan Markle has announced a huge U-turn by ditching her American Riviera Orchard brand name in favour of another - with a subtle dig at the Royal Family.
Since launching her new Instagram account on New Year's Day, she has used the sign off As Ever several times, including on the photo she shared of Harry and her kissing to mark Valentine's Day.
