This evening, Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies, and Steven Bartlett will grill four new sets of entrepreneurs looking for cash, pitching everything from reinvented crisps and pre-packaged flowerbeds to a new kind of umbrella and rentable baby equipment.
Last in the den is serial entrepreneur Del Currie, who wants to make the UK’s obsession with crisps not just more sustainable, but also more fun, letting everyone season their bag of crisps to their own taste.
Launched in 2021, Gilley’s umbrellas are windproof up to 30mph, and boast a hard-shell water-tight case that keeps your umbrella dry after use, stopping your brolly from getting your things sopping wet when you put it into your bag.
Launched in 2022, Spudos sells unseasoned crisps that come in home compostable bags that you season yourself with the brand’s spud dust sachets.
The company rents out everything from prams, travel cots and high chairs to bouncers, luggage scooters and booster seats, letting both parents and grandparents get the gear they need for short trips.
