Draya Michele faces backlash for promoting air purifiers off the back of LA fires
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The ‘Basketball Wives LA’ star provided a discount code for the air purifier on Instagram. Reality star Draya Michele is facing backlash for promoting an air purifier on her Instagram as wildfires rip through Los Angeles County. On Saturday (January 11) the Basketball Wives LA star, whose real name is Andraya Michele Howard, showed a video of her setting up the Sereniby air purifier. “While the unimaginable is happening with the fires in LA… air quality is so poor, toxic even,” her caption began.
“I’m using the @sereniby_official air purifier to ensure that my kids and pets are breathing in fresh, double filtered air. The brand is now offering $200 off when you use my link in bio. There’s no price on peace of mind but having it is more valuable than most worldly things.”.
People quickly turned to the comments section to criticize the 39-year-old — who welcomed a baby with basketball star Jalen Green in May 2024 — over the “tone deaf” post. The comments on her post have since been limited. “Draya using the LA fires to promote an air purifier on her Instagram. Like she never does anything right. Tone deaf,” wrote one person on X.
Another agreed, writing, “Soooo ain’t nothing wrong with Draya promoting an air purifier that [costs] at least 400, while ppl homes are on fire?? Tha [sic] purifier isn’t the problem, it’s the price that is.”. “At the least she could be giving them away. But selling a product at a time like this is sure proof of creamed corn for brains,” a third person wrote.
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