However, the matter is now being probed by the Gambling Commission due to concerns over sexual content being used to promote gambling, and Stake - an Australian online betting firm - has decided to leave Great Britain as a result.
The Gambling Commission has promised to write to Everton - who have the Stake Logo on the front of their shirts - to remind the club of its responsibilities to ensure that unlicensed gambling websites promoted on their shirts are unable to be accessed in GB.
Everton's main shirt sponsor Stake has given up its licence in Great Britain after an investigation was launched into an advert featuring pornstar Bonnie Blue.
The online betting firm has given up its license amid an investigation into an advert featuring pornstar Bonnie Blue (pictured).
Stake has now released a statement confirming it has 'made a strategic decision in mutual agreement with TGP Europe to exit white-label agreements and focus on securing local licenses through our in-house platform and operations, building upon our growth in key regulated markets such as our recent expansions into Italy and Brazil.'.
