Instead, the new tagline, ‘Everyone must go!’ has caused controversy, with many describing it as ‘tone-deaf’ at a time of record emigration and unemployment rates in New Zealand.
The government has unveiled its new $500,000 ‘Everyone Must Go’ tourism campaign aimed at enticing Australians to pop over the ditch for a visit, but not everyone is convinced the slogan hit the mark.
Tangaere-Manuel referred to the ‘many cuts’ taking place across the country, and stated: ‘The irony of that messaging is, that’s how Aotearoa New Zealanders are feeling right now.’ Aotearoa is the Māori name for New Zealand.
In a news release, Tourism Minister Louise Upston said: ‘What this Tourism New Zealand campaign says to our Aussie mates is that we’re open for business, there are some great deals on, and we’d love to see you soon.’.
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