Farhad Moshiri perfected how NOT to run a club. Everton must pray the Friedkins make smarter calls, writes GRAEME SOUNESS
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Farhad Moshiri will not be remembered by Evertonians with great fondness. He promised a great deal, laid the foundations of a new stadium but generally his tenure will be regarded as nothing short of a disaster. He has overseen an investment of more than £750million in Everton but with that, the purchase of a lot of very average players. In footballing parlance, he has had his trousers pulled down and has probably been listening to the wrong advisors who have since galloped off into the sunset.
![[Moshiri invested more than £750million in Everton but signed a lot of average players]](https://i.dailymail.co.uk/1s/2024/12/20/16/93359557-14214407-image-a-8_1734712288638.jpg)
This is a club from a football mad city that has the potential to be one of the big guys in our league. I'm not alarmed by the fact, that despite Everton having £660m worth of debt, we see yet another American owner in the Premier League. That's 10 of them now, but these are hard-nosed businessmen who, when signing the contracts to buy the club, will have a five or ten year plan with an exit date already in mind to maximise the return on their money.
![[Everton fans must hope the Friedkins, led by Dan Friedkin, will be able to make better decisions]](https://i.dailymail.co.uk/1s/2024/12/20/16/93359323-14214407-image-a-2_1734711861982.jpg)
Look at the money the Glazers have made on the back of Manchester United. Apart from the asset value going through the roof, and the benefits that will create across their business empire, they have taken enormous dividends along the way since they first took over in 2005.
![[There will be questions over Sean Dyche's role but he has endured a very difficult job]](https://i.dailymail.co.uk/1s/2024/12/20/16/93359637-14214407-image-a-9_1734712468564.jpg)
Look at Fenway Sports Group, they won't have invested a better £300m than when they paid that to buy Liverpool in 2010. Forbes valued the club at £4.2billion only last week and, like it did for the Glazers, that will bring enormous benefit to other assets in their portfolio.
![[Mikel Arteta is celebrating his fifth year anniversary of being appointed Arsenal manager]](https://i.dailymail.co.uk/1s/2024/12/20/16/93359815-14214407-image-a-10_1734712779172.jpg)
