Thirty-eight years after his film career began in a swaggeringly shabby coat in Withnail and I, Richard E Grant gave us another pop culture moment at the last show of London fashion week, modelling a rather smarter olive tweed number on the Burberry catwalk.
Saltburn, the gleefully divisive 2023 film in which Grant also featured, was “what really tripped me out this season”, Burberry designer Daniel Lee said after the show.
A turnaround plan implemented by chief executive Joshua Schulman is pivoting Burberry away from trends and towards establishing itself as a global luxury outerwear brand, doubling down on its trench coats, check scarves and umbrellas.
The share price has doubled since September, sales in the crucial pre-Christmas period were better than expected, and – at its current standing – Burberry would secure re-entry to the FTSE 100 during the next reshuffle in March.
Burberry fell out of the FTSE 100 last September, a galling loss of face in an industry where image is everything.
