Fury as woke council tells staff to avoid the words ‘confident’, ‘driven’ and ‘honest’ in job adverts
Fury as woke council tells staff to avoid the words ‘confident’, ‘driven’ and ‘honest’ in job adverts
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A WOKE council wants staff to avoid the words “confident”, “driven” and “honest” in job adverts. Its barmy bosses class the terms as “gender-coded”. North Devon Council recruitment training slides seen by The Sun have examples of 52 “masculine-coded words” and 50 “feminine-coded” words. Other masculine terms to avoid include intellect, lead, principle and ambition. Feminine terms frowned upon include kind, loyal and polite.
![[Job candidate handing paperwork to interviewer.]](https://www.thesun.co.uk/wp-content/uploads/2025/02/male-candidate-giving-paperwork-human-846491434.jpg?strip=all&w=960)
Employers are also urged to not use terms like “years of experience” or “native English speaker” as qualifications. The guide adds: “Avoid other gender-coded language in your job postings. "The net result could be that you alienate otherwise qualified candidates and they decide not to apply.”. But a source said: “A lot of these words describe what most people think would be the ideal candidate for any job.
