Public health minister Ashley Dalton said: "We know that vaping can be a useful tool to quit smoking, but it's crucial we have clear evidence on the long-term health harms, especially for young people.
It is the first nationwide campaign across England to inform young people about vaping and nicotine addiction, the Department of Health and Social Care (DHSC) said.
The government is backing a new study to track the long-term effects of vaping on young people – and launching an anti-vaping campaign aimed at teenagers.
But youth vaping has skyrocketed in recent years, with a quarter of 11 to 15 year olds having tried it – mostly young people who had never tried a cigarette before taking up the e-habit.
It's hoped the UK Research and Innovation (UKRI)-funded study will provide the most detailed information yet on its long-term impacts on young people, officials said.
