Guinness could be sold for £8BILLION as owners prepare to cash in on popularity surge GUINNESS could be sold off for as much as £8billion as parent company Diageo eyes cashing in on the surging thirst for the Irish stout.
The FTSE 100 company, which has owned Guinness since a merger in 1997, could spin-off Guinness into a separate stock market listing, keep a stake or flog it completely, according to Bloomberg.
Industry experts said that rumours Ms Crew was willing to offload Guinness would suggest she was willing to take bold actions to get the company back on track.
Diageo also owns Johnnie Walker whisky, Bailey’s, Tanqueray and Gordon’s gin and is already in the process of selling Ciroc vodka, which it bought from P Diddy.
Drinks giant Diageo is said to be exploring options for all of its drinks brands in an effort to revive its share price after slumping to an eight-year low.
