Guinness boom prompts owner Diageo to consider sale or spin-off

Guinness boom prompts owner Diageo to consider sale or spin-off
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Guinness boom prompts owner Diageo to consider sale or spin-off
Author: Zoe Wood
Published: Jan, 24 2025 17:11

Summary at a Glance

Should Diageo seek to take full ownership of the upmarket drinks business, it would probably need to raise cash by issuing new shares or selling its beer business, analysts said.

The drinks company Diageo is considering cashing in on booming demand for pints of Guinness by selling or listing the famous beer brand on the stock market, according to reports.

Selling or spinning off Guinness are among a number of options being considered by the FTSE 100 company as part of a plan to revive its fortunes, according to Bloomberg which first reported the story.

Guinness boom prompts owner Diageo to consider sale or spin-off Stout, which has become fashionable with gen Z drinkers, likely to be valued at more than £8bn.

The stout, which has become fashionable with gen Z drinkers, would probably be “valued north of $10bn (£8bn)” if it was spun off or sold, Bloomberg said.

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