Cards, flowers, chocolates, romantic mini-breaks, meals for two - you name it, any romantic stereotype you can think of is popular on Valentine's Day - think teddy bears with saccharine love messages or anything heart-shaped.
From its early roots nearly 2,000 years ago, via celebrated poet Geoffrey Chaucer, and including the lacey Valentine’s cards of the Victorian era, it is still heralded as the most romantic day of the year.
Later, stories tell that Valentine even cured the girl’s blindness with his last act before being executed and, in the 18th century, the legend became further embroidered, with the priest said to have signed a final letter to the girl “from your Valentine”.
From naff cards to ostentatious flower bouquets - St Valentine's Day may be cheesy, but there's no doubt many people love it.
Medieval author Geoffrey Chaucer is considered the first person to associate romantic love with Saint Valentine, although unofficially there may be others whose sources cannot be proven.