A limited survey by the Wales Tourism Alliance revealed that four per cent of holiday let operators in Wales are now merely surviving, while 12 per cent are performing poorly and 40 per cent are experiencing mixed results.
Holiday lets sector 'at saturation point' as owners slash prices to meet rule Holiday let operators in Wales have claimed that the market has reached saturation point.
Since April 2023, holiday property owners in Wales have been hit with a new rule requiring them to rent out their properties for at least 182 days per year, a significant jump from the previous 70-day threshold.
Despite an eight per cent increase in visitors last year compared to 2023, profits were down eight per cent compared to 2019.
The 182-day rule, escalating costs and an influx of holiday let owners entering the Welsh market were identified as the biggest challenges.
