How iTunes could still save forgotten artists of the 00s In the age of streaming and subscriptions, the decade in which iTunes dominated feels like a fever dream we’re beginning to forget.
Apple’s flagship music platform has quietly died in the shadows of its sleeker (and more profitable) successor but there could be one last hurrah for iTunes.
Created in 2001, iTunes allowed users to not only purchase and listen to new music but also load existing CDs into a vast online library.
Unlike Apple Music, the 00s platform works without needing a subscription instead mirroring the older ‘direct to consumer’ model where if you pay for it once, it is yours forever.
So how could iTunes become a haven for forgotten albums and smaller artists in the age of highly competitive streaming?.
