“Even though a Super Bowl advertising campaign might not pay immediately in hard dollars and cents, if a business can afford to produce one of these stellar spots, they stand to earn new customers and build awareness on a scale unmatched by other outlets,” Peter Koeppel, founder and president of marketing agency Koeppel Direct said in 2019.
Because the Super Bowl is also sort of a Super Bowl of marketing, the competition is fierce – the commercials have to be memorable for them to pay off in the long run.
The price of ad spots in this year’s Super Bowl went for $8 million and up for just 30 seconds, according to AP News.
Mark Evans, Fox Sports’ executive vice president for ad sales, said 2025 ad space sold out back in November 2024.
Ad space was in high demand this year, according to the Fox Sports executive vice president of ad sales.
