If Taylor Swift categorised her wardrobe in the same way she does her career, there's no denying the pop sensation would be in her 'flashy designer label' era. Earlier this month, the singer was pictured wearing a $5,000 quilted jacket, $550 black beanie and $2,850 boots from Louis Vuitton - as she supported boyfriend Travis Kelce at the AFC Championships in Kansas City. The French fashion house is known to be one of the NFL player's favourite designers - with the Kansas City Chiefs star regularly being papped wearing the designer's heavily-branded coats, bags and accessories.

Taylor's game-day look - which also consisted of a black mini skirt red tights to match the Chiefs' team colour - is a distinct move away from her more understated street style for which she was once famous. During her six-year relationship with British actor Joe Alwyn, the singer's wardrobe was more preppy and bookish - consisting of plaid dresses, oversized jumpers and a more muted colour palette that mirrored his sense of style.

Following their split in 2023, the pop sensation had a brief fling with The 1975's frontman Matty Healy, whose rock 'n' roll aesthetic also seemed to have an influence on Taylor. In one of their only appearances as a couple, Taylor was pictured wearing a crumpled purple sweatshirt, casual trainers and slouchy skirt as she left The Electric Lady recording studio with her rumoured flame, who was dressed all in black.

Speaking to FEMAIL, fashion expert Rochelle White highlighted how Taylor shows her 'love and commitment' to her partners through her outfits. Pictured: Taylor Swift wearing over $10,000 of branded Louis Vuitton clothing to watch her boyfriend play in the AFC Championships. Taylor's game-day look - which also consisted of a black mini skirt red tights to match the Chiefs' team colour - is a distinct move away from her more understated street style for which she was once famous.

The expert said: 'With Travis Kelce, he is known for being a lover of designers and bold designer prints. 'She has taken that style on with her recent outfits. I feel it’s an unspoken commitment and support.'. Here FEMAIL reveals how Taylor's boyfriends have influenced her style over the years - as she goes full flashy in her new role as WAG. When Taylor stepped out in $10,000 of branded Louis Vuitton clothing last weekend, Swifties - who are used to analysing the star's every move for Easter eggs - were quick to label the ensemble 'tacky'.

Shortly after Taylor was pictured in head-to-toe Louis Vuitton, TikToker Zachary - who runs the TikTok account The Swiftologist - labelled her outfit 'logomania'. Describing how he 'doesn't understand' the star's sudden interest in designer labels, the superfan blasted the 'disgusting' quilted jacket, which was covered in the LV logo. He explained: 'You can not convince me that anything as monogrammed in as obnoxious a way as that jacket is looks good. It looks tacky.'.

Taylor Swift, right, celebrates a Kansas City Chiefs touchdown against the Buffalo Bills with dad Scott Swift, left, and Donna Kelce, center during the first half of the NFL AFC Championship. Pictured: Taylor Swift wearing a red Louis Vuitton sweatshirt to watch her boyfriend play against the Las Vegas Raiders. Pictured: In February 2023, he was pictured wearing the label's grey, camouflage monogrammed coat and matching holdall as he arrived at the State Farm Stadium ahead of a Chiefs game.

In November 2023, Travis opted for a heavily branded Louis Vuitton denim co-ord while travelling to the Miami Dolphins and Kansas City Chiefs game in Germany. Pictured:  Travis Kelce wearing a Louis Vuitton branded hat ahead of a Kansas City Chiefs game. Taking a subtle dig at Travis, who is a regular Louis Vuitton shopper, the TikToker continued: 'Who is forcing you Taylor Swift to degrade yourself with brand-mania?.

'This is not my timeless, elegant, classic beauty.'. What's more, Zachary took aim at the star's £550 black branded beanie, which was also adorned with a gold LV logo. He sarcastically added: 'Oh I'm sorry, what brand are you wearing? It wasn't clear to me from the hoodie.'. The social media star, who boasts 134,000 followers, then branded the outfit a 'crime' and added: 'We've got to stop her from doing this. She's dressing like a 2018 Kardashian with all these logos and I don't understand it.'.

The video has amassed over 95,000 viewers - and fans were quick to accuse Travis of giving Taylor a taste for flashy labels. One viewer commented: 'Wonder how much Travis charges for stylist work.'. Pictured: Taylor Swift wore head-to-toe Vivienne Westwood to watch her boyfriend play against the New Orleans Saints in October 2024. Pictured: Taylor Swift wore a Chanel-branded belt as she watched her boyfriend play against the Houston Texans.