And one woman has revealed how she managed to nab hundreds of pounds' worth of beauty products at an event she labelled a "10 out of 10".
"Yeah you buy a ticket and then you can play games to win free prizes all day and at the end you get a goodie bag," Kaydene replied.
Tickets go on sale 21st March, and you can buy them via the Superdrug Presents website.
This year's event will be taking place at the Old Truman Brewery in London between 22nd and 25th August.
TICKETS: Go on sale on 21st March, via the Superdrug Presents website.