Iconic Oxford Street store closes after 25 years ahead of ‘rebirth’
Iconic Oxford Street store closes after 25 years ahead of ‘rebirth’
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As millennials still mourn the loss of big Topshop, another staple of London’s Oxford Street is set to close. NikeTown, the sporting brand’s huge flagship store, will temporarily shut its doors, as it prepares for a ‘rebirth’. The store first opened in July 1999, meaning it’s been a familiar fixture on the iconic shopping street for 25 years.
![[Oxford Circus Nike Town, London, UK]](https://metro.co.uk/wp-content/uploads/2025/01/GettyImages-1441647085.jpg?quality=90&strip=all&w=509)
It’s not currently clear what this ‘grand reopening’ will look like – or when it will happen. But in a statement on LinkedIn, director of stores, Charmaine Mason, promised that whatever comes next will be exciting. Referring to the store with female pronouns, Charmaine said: ‘She will return, more magnificent, more daring, and as inspiring as ever.
![[Crowds of people on Oxford Street in London, UK]](https://metro.co.uk/wp-content/uploads/2025/01/GettyImages-1497167049.jpg?quality=90&strip=all&w=509)
‘Until her grand reopening, l’ll be carrying her spirit with me.’. The post was flooded with gushing comments from industry experts and people who had experience working with the brand. ‘There is no place like it! Looking forward to the magic when she opens up her doors again,’ wrote Ciarà Gay, who works at Nike.
While Ivan Rangel said: ‘The love I feel for that store and building. I am sure anyone who had to work there feels the same. It’s a special place in this universe.’. And retail expert, Ian Scott, said: ‘I am keen to see how she will evolve. There have been rumours of this update for several years, it’s great to see it finally happening.’.
