I’m a fashion editor & I’m sick of seeing adults in cartoon clothing – you look like an oversized toddler at Disneyland

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I’m a fashion editor & I’m sick of seeing adults in cartoon clothing – you look like an oversized toddler at Disneyland
Author: Clemmie Fieldsend
Published: Jan, 23 2025 21:00

FASHION Editor Clemmie Fieldsend is sick of seeing cartoon clothing on grown-ups and asks psychologist Emma Kenny why adults just can’t seem to get enough of the childish clobber. What do Moana, Bluey and Shrek have in common?. Aside from being characters aimed at kids, they all have adult clothing ranges.

 [Kourtney Kardashian wearing a Mickey Mouse t-shirt and red leather pants.]
Image Credit: The Sun [Kourtney Kardashian wearing a Mickey Mouse t-shirt and red leather pants.]

“Who is buying that?” I hear you cry, just as I did. But it turns out a lot of grown-ups are going ga-ga for cartoon-covered clobber. In recent years I’ve seen an increase in Disney, Pixar and Marvel-themed clothes for adults. It started at Christmas time — families wearing matching PJs in tribute to kids’ favourite cartoons.

 [Woman wearing Winnie the Pooh sweatshirt and brown crossbody bag.]
Image Credit: The Sun [Woman wearing Winnie the Pooh sweatshirt and brown crossbody bag.]

Whether you found it cute, or nauseating, the ranges quickly flew off shelves. And the shops aren’t to blame. They’re businesses and if the customers love a product, then they would be crazy not to provide more. Then came the Harry Potter paraphernalia.

 [Grey hoodie featuring a Mickey Mouse illustration on the back.]
Image Credit: The Sun [Grey hoodie featuring a Mickey Mouse illustration on the back.]

I love a cosy winter evening on the sofa watching Harry Potter as much as the next person, but seeing an adult in a Gryffindor sweatshirt feels wrong. Meanwhile at Primark you’re likely to see clothing that looks like it’s made for kids, in the women’s section.

 [Woman in light blue bunny onesie.]
Image Credit: The Sun [Woman in light blue bunny onesie.]

The company’s Hello Kitty collaboration, to celebrate the Japanese brand’s 50th birthday, included adult onesies, pyjama sets and sweatshirts. They’ve had huge success with it — and with other collaborations across the cartoon stratosphere. And it’s not just Primark which is cashing in on customers’ cartoon cravings.

 [Family wearing Grinch-themed sweatshirts.]
Image Credit: The Sun [Family wearing Grinch-themed sweatshirts.]

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