I’m a fashion editor & I’m sick of seeing adults in cartoon clothing – you look like an oversized toddler at Disneyland
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FASHION Editor Clemmie Fieldsend is sick of seeing cartoon clothing on grown-ups and asks psychologist Emma Kenny why adults just can’t seem to get enough of the childish clobber. What do Moana, Bluey and Shrek have in common?. Aside from being characters aimed at kids, they all have adult clothing ranges.
“Who is buying that?” I hear you cry, just as I did. But it turns out a lot of grown-ups are going ga-ga for cartoon-covered clobber. In recent years I’ve seen an increase in Disney, Pixar and Marvel-themed clothes for adults. It started at Christmas time — families wearing matching PJs in tribute to kids’ favourite cartoons.
Whether you found it cute, or nauseating, the ranges quickly flew off shelves. And the shops aren’t to blame. They’re businesses and if the customers love a product, then they would be crazy not to provide more. Then came the Harry Potter paraphernalia.
I love a cosy winter evening on the sofa watching Harry Potter as much as the next person, but seeing an adult in a Gryffindor sweatshirt feels wrong. Meanwhile at Primark you’re likely to see clothing that looks like it’s made for kids, in the women’s section.
The company’s Hello Kitty collaboration, to celebrate the Japanese brand’s 50th birthday, included adult onesies, pyjama sets and sweatshirts. They’ve had huge success with it — and with other collaborations across the cartoon stratosphere. And it’s not just Primark which is cashing in on customers’ cartoon cravings.