I’m a wine writer and these ‘extraordinary’ Aldi drinks are under £10
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Almost 90% of Aldi’s current range of 145 wines are priced under £10 – no wonder they were crowned ‘cheapest supermarket of the year’ for 2024. Not to brag, but I attend Aldi’s Spring/Summer and Autumn/Winter press wine tastings every year and can confidently say that this is their most affordable and extensive range yet. The downside is that we’ve only got another couple of months to taste our way through it.
Come March, the Aldi team will be showcasing their Spring/Summer selection, all snappy rosés, quenchsome whites and crunchy reds, or so I’d imagine, as I haven’t seen the range yet. It’s an exciting time of year, when all the supermarkets are showing their new collections. Until then, we should be unearthing (they actually have a range called ‘unearthed’) Aldi’s triumphant winter range of plush whites, velveteen reds and more snappy rosés.
Look, my admiration for Aldi’s wine range is no secret. Me, and every other wine journalist out there. What I appreciate most is Aldi’s ability to keep their range fresh, exciting and cheeky. Their buyers, Josh Heley (still wines) and Lucy Pemberton (sparkling, fortified and low/no alcohol) have the precarious job of balancing the variety of wine with keeping the prices low.
They do everything from taking small parcels of wine made from lesser-known grapes and regions, to working with big winemaking cooperatives and are even supplied by some known-name wine producers. What I can’t get enough of, though, is Aldi’s own-brand versions of high profile wines. It tickles me. They make the labels look similar to the great wines of Sassicaia and Penfolds, even Kylie’s and Snoop Dogg’s wines, but not too similar.