'I trawl Aldi for best wines - this £11 South African fizz is better than Champagne'
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Wondering which wines to serve this Christmas and New Year? Want to impress guests without busting the budget? As the price and variety of supermarket wines soar, working out what to buy and how to drink it can feel like an impossible challenge. Our advice? Turn to social media where a new breed of “vinfluencers” prowl the supermarket booze aisles night and day to pluck out brilliant bargains for wine lovers everywhere.
We’ve tracked down three of the top viral wine experts, who share their advice on Instagram and TikTok to hundreds of thousands of followers. This gang spends most of its time sipping, gargling and spitting to translate the grapes and the labels into the very best bargain bottles for the rest of us.
They also regularly reveal insider secrets such as why to avoid big name brands or famous grapes, and whether the supermarket copycat wines are a match for the real thing. Here they share some of their top tips and sought-after industry knowledge. LUCY HITCHCOCK, @partnerinwine: Supermarket dupes are big business, whether we’re talking caterpillar cakes or chicken wine. Step forward Lucy Hitchcock, a wine influencer who rates the fakes for her many fans - 90,000 on Instagram and 60,000 on TikTok. Her clip comparing Aldi’s Sainte Victoire Côtes de Provence Rosé with the infamous - but very expensive at over £20 - Whispering Angel immediately went viral, with eager wine lovers desperate to find out whether to buy the £10.99 Aldi version. Hitchcock’s verdict? It’s a big hit.
