In 2025, we’ll all be taking sound baths and dressing like fishermen
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Sorry if you’ve only just got used to reformer pilates and ‘clean girl’ fashion – a new flock of trends have arrived just in time for the new year, all of which will (apparently) define your 2025. Ellie Muir dives into the sublime (dissolved fillers and wellness coffee) and the potentially ridiculous (nursery school-core?).
I don’t make the rules, but if you didn’t spend 2024 contorting your body on a medieval-looking apparatus in a reformer pilates class, then you were embarrassingly out-of-touch. Well, that’s an exaggeration. What I mean is that 2024 was the year that everyone and their nan’s friend’s cousin became wellness-obsessed. The past 12 months have seen us latch onto a range of luxury wellness trends – once exclusive to the rich and famous – that have seeped down into the lives of us mere mortals.
We’ve witnessed reformer pilates studios appear in every city, teens (worryingly) using anti-ageing skincare products, adults becoming self-anointed pharmacists as part of the magnesium craze, and some of us falling for the “healthy” yoghurts supposedly packed with protein. And let’s not forget the people wearing those creepy LED face lamps that apparently de-age you but really just make you look like Lord Voldemort. There’s obviously a lot to unpack.
You may be inclined to disregard everything I’ve written in the article once I tell you that Vogue’s annual industry poll found respondents agreeing that the concept of a “trend” is officially dead. The poll, which speaks to over 100 industry professionals, concluded that while trends will never cease to exist, they’re more transient and short-term than ever before. That doesn’t mean, though, that we can’t predict what’s to come for 2025 – and what trends have an impending death sentence – we just have to prepare to never get attached. So, ahead of the new year, I spoke to trend forecasters, stylists and wellness experts about what kind of whiplash we can expect from 2025.