The biggest beauty and wellness trends of 2025
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The blank slate of a new year is a seductive time when it comes to beauty and wellness. As the December indulgence fades, many of us are tempted by the pull to press the reset button. So — here are the most exciting upcoming trends and developments in skin, health, fitness and general wellbeing this year. I have sifted through many mad and pointless predictions, to find the ones which are really worth paying attention to. From supercharged water to red-light therapy for the body, here's what you need to know.
Not just Oura rings, WHOOP, or Apple watches – though they are very much still gaining fans, with David Lloyds Clubs telling me that 50% of their members currently use wearable tech and a further 10% intend to start doing so in the future – but also AI powered gym equipment, smart mirrors, and various other performance-enhancing tech. Clift adds that thanks to the rise in remote training, it’s now “possible to access expert guidance from anywhere, offering tailored workouts and accountability without the need to leave home, making fitness more accessible and convenient.”.
Highlights in all their incarnations have dominated hair trends for the past ten years, with balayage and icy ends and tonal, expensive-looking streaks all having a moment. L’Oreal Professionnel have, however, noticed an uptick in google searches for brunette inspiration, particularly for #candlelitbrunette and #cherrybrowhair, and are launching a new palette of brunette shades in their nationwide salons to cater to demand. Whatever your chosen shade of brunette, remember to condition it like there’s no tomorrow – shiny, glossy lengths are another key trend for 2025.
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