Independent brand Simon Cracker denounces luxury fashion system with upcycled parodies The independent Italian fashion brand Simon Cracker denounced the luxury fashion system with an upcycled collection previewed during Milan Fashion Week on Sunday that riffed on what they see as bygone days of quality and creativity.
The co-ed looks created from recovered and deadstock garments, materials and accessories included a tongue-in-cheek swipe at Hermes’ highly prized Birken bag, with the designers drawing the tell-tale hardware on leather bags or screen-printing images of the coveted bag on sweaters.
The collection pokes fun at the typical Milanese signora, known in dialect as sciura, sending her up with funky tweed separates, a foulard and even a tiny dog.
Co-creative directors Simone Botte and Filippo Biraghi were delighted that Walmart came out with what was widely seen as a Birken knock-off while they were working on this collection.
Each silhouette is unique, constructed from garments the pair recover from drycleaners and other sources, and models slide into character with insouciant slouches and exaggerated catwalk strides.
