Indian cinema chain sued by film-goer over lengthy pre-film ads

Indian cinema chain sued by film-goer over lengthy pre-film ads
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Indian cinema chain sued by film-goer over lengthy pre-film ads
Author: Hannah Ellis-Petersen in Delhi
Published: Feb, 26 2025 05:13

Summary at a Glance

In a ruling in February, the consumer court proved highly sympathetic to Abhishek MR’s case and ordered for the cinema to grant him 50,000 INR (£450) for wasting his time and 5,000 INR (£45) for mental agony, as well as cover his legal expenses.

But while the scheduled time he had booked the ticket for was 4.05pm, he had to sit through 25 minutes of adverts for upcoming features and commercial items such as homewares, mobile phones and cars before the film actually began.

Court orders compensation to be paid to 30-year-old from Bangalore, saying ‘in the new era, time is considered as money, each one’s time is very precious’.

He filed a lawsuit against PVR Inox, India’s largest cinema multiplex chain, stating that: “The complainant could not attend other arrangements and appointments which were scheduled for the day and has faced losses that cannot be calculated in terms of money as compensation.”.

“In the new era, time is considered as money, each one’s time is very precious,” the court ruling stated.

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