Inside story of Rob Gronkowski, the Manning Brothers and FanDuel's Kick of Destiny Super Bowl ad campaign It was hard enough shooting a live commercial in the Arizona desert before sudden winds slammed into FanDuel's newly constructed 'Kick of Destiny' set as retired NFL star Rob Gronkowski was preparing for a 25-yard field goal.
All of this is to say that the Kick of Destiny was never about Gronkowski making a 25-yard field goal or whether Peyton or Eli Manning will win the third installment of the ad campaign before Super Bowl LIX on Sunday in New Orleans.
'Anyone that works in marketing outside of the US is fascinated by Super Bowl Sunday commercials,' Andrew Sneyd, FanDuel's executive vice president marketing at FanDuel, told DailyMail.com.
Rob Gronkowski attends the FanDuel Super Bowl party powered by Spotify on February 09, 2024 in Las Vegas.
FanDuel customers who wagered at least $5 on Super Bowl LVII all received credits on the website regardless of the outcome, so Gronkowski's theatrics were exactly that: theatrics.
