Inside The Factory avoids fine for breaking broadcasting rules with clever hack
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The BBC must adhere to strict rules when it comes to the mention of brands. If they don’t, shows like Inside the Factory could end up being fined thousands of pounds. In order to avoid that unappealing situation a clever trick is used. When host Paddy McGuinness visits manufacturing facilities of some of our most beloved brands, he simply won’t call them by their name (at least not too often).
![[Inside the Factory S9,07-01-2025,Sliced bread,2 - Sliced bread,Paddy McGuiness,Voltage TV,Michael Rees]](https://metro.co.uk/wp-content/uploads/2025/01/SEI_236813053-9805.jpg?quality=90&strip=all&w=646)
The smart tactic is usually pretty seamless, as he can use words like bread, chocolate and flapjacks when spending time with Warbutons, Guylian, and Graze. However, the Quaver special threw up more complications as the snack is usually referred to by its brand name and it didn’t go unnoticed.
![[Host Graham Norton (standing) with guests (left to right sitting) Tom Hiddleston, Brie Larson, Billy Porter, Claudia Winkleman and Myles Smith]](https://metro.co.uk/wp-content/uploads/2025/01/SEI_235491061-2194.jpg?quality=90&strip=all&w=646)
‘I’m LoL watching Inside the Factory on BBC1 – they can’t use the brand name of Walkers Quavers – so they are having to replace the name on every sentence but they are using something different every time,’ wrote viewer David Graham. The substitutes ranged from ‘cheese curls’ to the ambiguous ‘savoury snack’.
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‘Drinking game – have a shot every time they skirt around using the name ‘Quavers’ in this episode,’ joked Chris Peryagh. ‘Why can they not say “quaver” when they’ve said the company name?’ asked Oli from Reading. Well, Oli from Reading, this isn’t just Paddy testing how advanced his vocabulary is, and he didn’t just get a thesaurus for Christmas either. Instead it is a deliberate decision, helping to prevent the BBC getting in a whole load of trouble for breaking broadcaster rules. On top of what all channels must adhere to, BBC has extra responsibilities as a publicly funded company.
![[Inside the Factory S9,21-01-2025,Flapjacks,4 - Flapjacks, Cherry Healey, Paddy McGuiness,Voltage TV,Michael Rees]](https://metro.co.uk/wp-content/uploads/2025/01/SEI_236813170-fe3f.jpg?quality=90&strip=all&w=646)
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