Wynne Evans is reportedly taking the BBC to a tribunal to put an end to the axing saga, but he'll need to do more to win back public support, according to a PR expert.
After the Strictly Come Dancing star's sexual comment about a "spit-roast" during the Strictly tour's press launch was made public, he was axed from the live tour shows, with bosses at GoCompare, the insurance website he has fronted since 2009, said to be considering his future too.
PR and personal branding expert Mayah Riaz, of Mayah Media, thinks the star's rumoured decision to take action against the channel is the right one when its comes to his reputation.
"By taking the BBC to a tribunal, Wynne is trying to clear his name and claim compensation for losing work and potentially breaking his contract," she said.
"He has apologised for his comment, admitting it was wrong, and has also stepped away from his BBC Radio Wales show to reflect and focus on his well-being," said the expert.
