Is ‘doom spending’ draining your money? How to reprogramme your financial habits in 2025
Is ‘doom spending’ draining your money? How to reprogramme your financial habits in 2025
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Have you become stuck in a financial rut without really realising? Perhaps money drains away each month due to ‘doom spending’ on items you can barely even remember buying. “I wanted to write a book that spoke to teaching people not just what to do, but how to make themselves do it, how to understand themselves better, to the point that they can actually implement the things that they know,” says Edwards, who has over 120k followers on Instagram. “We know we need to spend less than we earn, and reserve a bit for the future and that kind of thing. We know what to do, but we just don’t do it.”.
Acknowledging how our relationships with money are all complex and unique, she adds: “There’s a big emotional component that you can’t work out on a calculator.”. Recalling her own disengagement with finances as a younger woman, Edwards says: “I didn’t have an arm-full of designer bags, I didn’t have anything worth much at all. I just had nothing to show for my money and no control. Every payday, I was crawling to the end and everything was always like a bit borrowed from last month, it was always a bit chaotic. I think a lot of people can relate to that.”.
Edwards eventually had a “gradual penny dropping moment” – when “everybody was talking about their savings and I was like, ‘When were we saving?’ I didn’t know we were doing this. I just thought we were all a hot mess.”. For some younger adults, milestones such as getting on the property ladder or achieving the level of pay desired, can feel painfully out of reach.