It's not enough to be thin anymore ... with everyone on skinny jabs, we're in a new era where only those with these 'elite' physical qualities are considered perfect. AMANDA GOFF on the frightening beauty standards of Hollywood's Ozempic age

It's not enough to be thin anymore ... with everyone on skinny jabs, we're in a new era where only those with these 'elite' physical qualities are considered perfect. AMANDA GOFF on the frightening beauty standards of Hollywood's Ozempic age
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It's not enough to be thin anymore ... with everyone on skinny jabs, we're in a new era where only those with these 'elite' physical qualities are considered perfect. AMANDA GOFF on the frightening beauty standards of Hollywood's Ozempic age
Published: Jan, 10 2025 12:55

Summary at a Glance

(Kim is pictured here in Los Angeles on December 19, 2014)] With cheekbones as sharp as Louboutins, and collarbones you could hang your fur coat on, Ozempic figures (or Mounjaro or Saxenda - take your pick) were on full display at this year's Golden Globes.

AMANDA GOFF on the frightening beauty standards of Hollywood's Ozempic age First, we had 'heroin chic' where we had to starve ourselves like a supermodel ('nothing tastes as good as skinny feels' does it, Kate Moss?).

(Kate is pictured on the Gucci runway in Milan on October 4, 1995)] And just when I thought it was safe to eat a packet of Tim Tams guilt-free (as it usually goes straight to my hips anyway), came the Age of Ozempic.

Then enter the Kardashian years, where women worldwide breathed a sigh of relief as we were finally allowed to have hips and an hourglass figure - as long as your bum was big enough to park a bike on.

The shrinking celebs were the first sign; then the rise of Ozempic face - sunken eyes and hollow cheeks - which all but confirms someone is 'on it'.

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