Kendrick Lamar's Super Bowl halftime performance a secondary spectacle for Eagles and Chiefs For 13 minutes on Sunday, a multi-million dollar concert featuring a 20-time Grammy winner will be held in the same building as the Chiefs-Eagles Super Bowl matchup.
It was three years ago when Bengals kicker Evan McPherson and long snapper Clark Harris dared to stay on the field during halftime as Dr. Dre, Snoop Dogg, Eminem, 50 Cent, Mary J. Blige and Lamar (then in a more supporting role) took to the stage at the break of Super Bowl LVI against the Rams.
While Super Bowl halftime shows have been staged since 1967 - and the likes of Michael Jackson, Madonna and Prince have graced the stage - few performers have had the sort of real-time cultural relevance that Lamar will bring on Sunday.
Such has become the paradox of the Super Bowl halftime show, a performance marking the biggest day of the year in American sports and reveling in grandiosity like the United States often does.
Whether Lamar opens up with 'Not Like Us,' 'Swimming Pools' or 'DNA' is irrelevant to the Eagles and Chiefs players, though the extended halftime break does add another wrinkle to the game.
