Kmart shoppers in a frenzy over $30 item which 'looks identical' to $130 designer piece: 'I can't wait to get one'
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Kmart customers have described this summer's clothing range as the retailer's 'best ever' after another surprising dupe hit the shelves. The Short Sleeve Boxy Denim Mini Dress is 'something you'd expect to find at other retailers for a fraction of the price' according to the mega-fan behind the Kmart Insider account.
![[It looks very similar to this $130 Ceres Life dress]](https://i.dailymail.co.uk/1s/2024/12/27/02/93509355-14228867-image-a-10_1735266391613.jpg)
The short denim dress is just $30 and looks almost identical to a $129 piece by Ceres Life. It also bear resemblance to a $89 piece by Sportsgirl and a $140 Decjuba staple which has since been slashed to just $69.99. Kmart Insider called for her followers to 'stop their scrolling' after noticing the newly-listed denim dress.
And they were delighted with her reasoning. 'Kmart is killing,' one fan said. 'Wow, love,' added a second. This $30 Kmart dress has inspired savvy shoppers. It looks very similar to this $130 Ceres Life dress. Kmart buyers appear to be hitting all of the right notes this year - especially with women's fashion pieces.
The Sleeveless Mesh Cowl Neck Maxi Dress - which is a sleek, leopard-print number, looks very similar to the $120 Elaine Mesh Maxi Dress by Decjuba. And was another huge hit with fans. According to Kmart Insider both dresses are polyester/elastane. 'A dupe so perfect it is wild,' the influencer said on Instagram.
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