Kmart Australia shoppers go wild over $25 item that's a 'dupe' of popular $120 buy
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Aussie shoppers are heading back to Kmart after a pro shopper revealed how similar a cheap, $25 dress, stocked by the retailer is to a much more expensive buy. The Sleeveless Mesh Cowl Neck Maxi Dress - which is a sleek, leopard-print number, looks very similar to the $120 Elaine Mesh Maxi Dress by Decjuba.
![[Sell-out $54 Archer strapless maxi dress from Petal & Pup (left) and a $99.99 Sunny Drop Waist Midi Dress from Atmos&Here (right)]](https://i.dailymail.co.uk/1s/2024/12/29/23/93019621-14207757-_54_Archer_strapless_maxi_dress_from_Petal_Pup-a-1_1735515676347.jpg)
According to Kmart Insider both dresses are polyester/elastane. 'A dupe so perfect it is wild,' the influencer said on Instagram. And fans were thrilled. 'Wow! That's a winner!' one woman said. While another said she 'can't wait' to get her hands on one.
'Running to Kmart,' added a third. The Kmart dress (left) looks very similar to the Decujba dress (right). Some were less keen on the maxi dresses. 'Both are dated fashion,' one woman slammed. Though some were perplexed by how the fashion-forward page managed to find the dupes in the first place.
'Can you please share how you browse the Kmart website? I’ve noticed things that you (and other pages) share that I can’t find on the website,' one woman said. The Kmart Insider responded by saying they don't always show up on the new products page, so you have to sort through each category manually.
The Kmart dress is available in store and online in sizes six-20. The Decujba dress was initially available in sizes six-18 (XXS to XXL) but sizes six (XXS), 14 (L) and 18 (XXL) have sold out. Kmart shoppers have been thrilled with the cheap dupes of designer label clothes recently.
