White Stuff has revealed a surge in sales over the key festive period, amid soaring demand for knitwear and pyjamas.
White Stuff, which was founded in 1985, said this was largely driven by accelerating online sales, which grew 32.5% for the period, while store sales were up 8.5%.
It reported strong sales of knitwear, which rose 19% year-on-year, with a 50% jump in sales of Fair Isle knits.
Meanwhile, nightwear sales were up 60% and jersey tops also saw strong sales growth.
Ms Jenkins, chief executive of the business, said: “Our strong results over the Christmas period reinforce the success of our brand transformation and growth strategy.
