Lidl is making a huge change at all 1,000 stores and parents will love it
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Lidl is making a huge change at all of its stores and parents are going to love it. The move is aimed to reduce kids nagging their parents to buy unhealthy products due to the appeal of the packaging, otherwise known as "pester power". The discounter is scrapping cartoon characters, bright colours, and playful designs from the packaging of its least healthy own-brand products by mid-2025.
![[Package and illustration of five hazelnut crème croissants.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/Lidl-packaging-update.jpg?strip=all&w=800)
That means no more gummy bears with smiley faces or jazzy snack wrappers aimed at catching kids’ attention. Lidl is the first British supermarket to take this step, going even further than tough new government rules coming into force in October 2025.
Those laws will crack down on junk food advertising to kids, but Lidl said the move shows it’s leading the way to help parents make healthier choices. The change builds on Lidl’s earlier efforts to tackle childhood obesity. Back in 2020, it ditched cartoon characters from its breakfast cereals, and by 2024, all less healthy products aimed at kids were stripped of playful designs.
In 2014, Lidl was ahead of the pack by banning sweets and chocolates from checkouts. The latest changes will be implemented in all Lidl's nearly 1,000 stores. Richard Bourns, Lidl GB’s chief commercial officer, said: “As a father myself, I know how hard it can be to deal with pester power when shopping.
