Lisa Eldridge's 10 modern make-up rules
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You may think concealing spots or dark patches means that the job is done, but I’d suggest you complete your base by taking a look at your face and deciding if it could benefit from areas of slightly lighter concealer to lift shadows and brighten the face.
Everyone’s different, but I often find places worth paying attention to include the shadows between the nose and mouth, the corner just under the outside of the mouth where some shadow will often sit, and right at the outer corner of the eye which can be a little red.
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Another area worth adding some light to? Right in the centre of the cheek just under the cheekbone — it’ll lift the face amazingly well. Remember to be precise with this technique — a little goes a long way — and blend really well so there are no harsh edges.
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No two faces are the same, so don’t feel you have to apply concealer in a particular place; just make it work for your own complexion. If you like wearing a vivid or deep colour on your lips but feel doing so makes them look thin or your face look angry, it may all be down to the shape you are creating.
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To lift and add a more friendly appearance, block off the corners of the lower lip with a concealer, then apply lipstick while you’re slightly smiling to the centre of your lips. The idea is to create volume. When that’s done, you can add lip pencil when you’ve decided what the most flattering shape for you is, scribbling it on to the edge of the lipstick so you’re not left with a really pronounced line when your lipstick wears off.
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