London’s diverse communities celebrated in new TfL campaign after Standard competition London’s diverse communities are celebrated in a new campaign from Transport for London, VCCP and Wavemaker UK after winning a prestigious advertising competition.
Comprising an animated tapestry, the creative display constructed by VCCP’s digital experience agency – Bernadette - tells the stories of Londoners from all backgrounds though the London Standard’s cover wrap and Outernet London’s immersive screens.
TfL’s “fabric of London” campaign was being launched at the London Outernet and with the Standard on Thursday.
Oli Halliwell, Client Managing Director at Wavemaker UK, said: “Fabric of London is a celebration of what makes London so great - our diverse community.
The Standard and Outernet London had asked entrants to optimise media platforms to drive positive societal change through their Greatest Advertising Competition.
